CORE EXPERTISE

MarTech / AdTech: Hubspot • Digital Advertising • Programmatic Advertising • Dynamic Creative Optimization (DCO) • Flashtalking • Choreograph • PPC • SEO • Email Marketing • Mac OS • Windows OS • Bootstrap • Email design
Creative Technology: HTML5 • CSS3 • jQuery Libraries • Google Web Designer • Responsive Design • Interactive Advertising • Adobe Creative Cloud • Autodesk 3ds Max • Animation
Digital Experience: UI/UX Design • Wireframing • High-Fidelity Mockups • Interactive Prototyping • Mobile/Web Design • Landing Pages • Conversion Optimization
Technology & Collaboration: Microsoft Teams • Visual Studio Code • AI/LLM Tools (including ChatGPT Canvas) • Figma • Bitbucket • Jira/Confluence • Git/SourceTree • BrowserStack • Agile/Scrum • Adobe Creative Cloud • Invision

PROFESSIONAL EXPERIENCE

VML (WPP) — Austin, TX Digital Marketing Manager | July 2017 - August 2026

• Developed national and international programmatic advertising and DCO campaigns for major global brands including Dell, Alienware, BP and Office Depot/OfficeMax.
• Designed and developed dynamic digital advertisements using Flashtalking and Choreograph, incorporating real-time data feeds and dynamic content across multiple formats and sizes.
• Created HTML5/CSS3 advertisements, animations and interactive prototypes using Google Web Designer, Adobe Creative Cloud and responsive development techniques.
• Collaborated with creative, account, strategy, media and technical stakeholders to determine how dynamic data should be structured, displayed and implemented across advertising platforms.
• Validated real-time data feeds and dynamic creative execution to ensure accurate content across campaign variations, ad sizes and markets.
• Contributed creative concepts and design solutions for complex DCO campaigns involving thousands of potential creative combinations.
• Bridged creative design and technical implementation to deliver production-ready programmatic advertising experiences.

Systems Integration & Development, Inc. — Austin, TX Expert Web Designer | October 2016 – June 2017 | Contract

• Led UI/UX design for the U.S. Department of Labor Job Corps, supporting approximately 130 national and local websites.
• Created site maps, wireframes, high-fidelity mockups and interactive prototypes for responsive web experiences.
• Developed responsive interfaces using HTML5, CSS3, Bootstrap and Adobe Creative Cloud.
• Collaborated with stakeholders and development teams to translate requirements into scalable digital experiences.

Stratfor — Austin, TX Mobile/Web Designer | December 2014 – March 2016

• Designed and implemented Stratfor's consumer website, enterprise marketing experiences, microsites, landing pages and email campaigns.
• Created wireframes, high-fidelity mockups and interactive prototypes for new products and website experiences.
• Developed responsive interfaces using HTML5, CSS3, jQuery libraries and Adobe Creative Cloud.
• Designed and implemented banner advertising for internal and external ad networks, including concepts, copy, strategy and production.
• Created all ads and supported split testing and pricing initiatives that contributed to an increase of more than 380% in web-based revenue.
• Collaborated with marketing and product teams on digital experiences, acquisition and conversion initiatives.

Nirvana Systems — Austin, TX Web Developer | March 2014 – June 2014 | Contract

• Developed online software products from concept through implementation, including wireframes, interaction flows, prototypes, HTML, CSS, jQuery libraries, Bootstrap and Adobe Creative Cloud.
• Created email templates, marketing campaigns and landing pages.
• Worked closely with marketing to improve existing digital products and customer experiences.

TWG Plus — Austin, TX Interactive Developer | December 2011 – November 2013

• Developed websites, landing pages, smartphone interfaces, mobile websites, prototypes and email campaigns for colleges and universities.
• Combined UX/UI design, HTML, CSS, jQuery libraries and Adobe Creative Cloud to take projects from concept through production.
• Reduced web, mobile and email production time by 60% by developing customizable templates and streamlined production processes.
• Researched and implemented new digital products, including mobile and web-based viewbooks.

EARLIER EXPERIENCE

BestFit Media — Austin, TX | Senior Designer | 2011
Created prototypes, mobile interfaces, wireframes, interaction flows, graphics, animations and assisted with website and app development for major national and global brands including Abercrombie & Fitch, CarMax and Michaels. Managed PPC campaigns and SEO initiatives for BestFit Media and BestFit Mobile.

Miami Play Guide — South Florida | Creative Director | 2009–2010
Developed corporate identity and website and managed Google AdWords/Yahoo! Search Marketing campaigns and email marketing.

Myxer Inc. — South Florida | Multimedia Director | 2005–2009
Developed the company's website and digital experiences as the platform grew to 20M+ users. Managed PPC, banner advertising, email marketing, digital content, UX/web design and marketing creative. Ranked the >#1 most-downloaded artist on the platform from April 2008 through February 2009 among 100,000+ partners/content providers.

Energy International, Inc. — Miami, FL | Marketing Coordinator/Webmaster | 2003–2005
Developed the corporate website and identity and managed SEO, PPC, email marketing, digital and print marketing initiatives.

EDUCATION

Boston University, College of Communication — Boston, MA
B.S., Mass Communication | Minor: Art History
Dean's List — four semesters
G.P.A: 3.3

School of Visual Arts — New York, NY
Coursework in Advertising Design and Computer Graphics

AWARDS

Higher Education Advertising Awards:
Silver — Viewbook Gardner‐Webb University
Merit — Search Piece/Landing Page, Mississippi College